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The art of persuasion: convincing others your ideas work

The art of persuasion

If you’ve ever failed to convince someone that your way is right – be it through a formal presentation, sales pitch or a 1-2-1 with your boss or direct report – you’ll know that US actress Jenny Mollen was on to something when she said: “I think the power of persuasion would be the greatest superpower of all time.”

What makes one person more persuasive than another can be difficult to define. Is it the passion behind their argument? Clever use of storytelling to illustrate their point? Relentless arguing of their case? Slick PowerPoint? Thorough p...

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