everywoman Customer Growth Programme
Build and scale your female customer base
WOMEN ARE AMASSING WEALTH…
It would stand to reason that any organisation would want to leverage this growth in wealth by building and scaling their female customer pipeline. However, with research proving that women behave in business differently and purchase differently, how can you make sure that your front-line sales, marketing and comms teams harness this knowledge for the commercial benefit of your business?
everywoman Customer Growth Programme objectives
Since 2012, everywoman has been delivering it’s impactful Customer Accelerator Programme, with clients including NatWest Bank (read the case study) and ATB Financial. Designed to enable customer facing teams to understand and connect with your female customer base in a way that ensures your business can thrive. Creating loyal brand ambassadors, (women are 7 times more likely to recommend a great purchasing experience) and increasing your market share and sales. All companies can benefit by making their purchasing experience more female friendly, however, those organisations in financial services, technology, electronics and automotive can especially benefit as these sectors are cited frequently for delivering a particularly bad purchasing experience for women.
READY TO FIND OUT MORE?
Fill in your details below and a member of the everywoman team will be in touch.
"51% of the UK population is female but when we looked at the amount of women in business, it was down in the low 20s. As a bank, we wanted to do something that would help attract more women into business, as well as giving them more reasons to choose to bank with us.
Since the start of the Women in
Business Programme, we have seen
a huge uplift in lending to female
business customers, as well as a
significant increase in female customers."
Julie Baker
Head of Enterprise and Climate Engagement and Partnerships at NatWest Group
Apart from the obvious commercial benefits of engaging with this growing lucrative market, the everywoman Customer Growth Programme imparts a more nuanced understanding of customer needs. The program will:
- Motivate, inspire and give confidence to your customer facing, marketing and comms teams in their dealings with existing and potential female customers
- Minimise the frustration borne out of the disconnect that sales and relationship managers have when faced with the different behaviours of female purchasers
- Finesse your sales processes to align with the way women want their purchasing experience to be
Officially Accredited Programme
The everywoman Customer Growth Program is accredited by the Chartered Banker Institute. Every participant that passes the Accreditation will receive a certificate from the Chartered Banker Institute and everywoman Ltd. We can work with other governing and accredited bodies relevant to each sector.
Working in partnership with
The Institute of Bankers in South Africa is the sole professional body for Bankers and Financial Services Professionals in the Financial sector recognised by the South African Qualifications Authority (SAQA)
Contact us to find out more
To enquire about what The everywoman Customer Growth Programme can do for your business, market share and customer-facing teams, email us on [email protected] or complete your details and one of the team will be in touch.