Build and scale your female customer base


It would stand to reason that any organisation would want to leverage this growth in wealth by building and scaling their female customer pipeline. However, with research proving that women behave in business differently and purchase differently, how can you make sure that your front-line sales, marketing and comms teams harness this knowledge for the commercial benefit of your business?

everywoman Customer Growth Programme objectives

Since 2012, everywoman has been delivering it’s impactful Customer Accelerator Programme, with clients including NatWest Bank (read the case study) and ATB Financial. Designed to enable customer facing teams to understand and connect with your female customer base in a way that ensures your business can thrive. Creating loyal brand ambassadors, (women are 7 times more likely to recommend a great purchasing experience) and increasing your market share and sales. All companies can benefit by making their purchasing experience more female friendly, however, those organisations in financial services, technology, electronics and automotive can especially benefit as these sectors are cited frequently for delivering a particularly bad purchasing experience for women.


Unlock three secrets to growing your female customer base

Want more women customers?

Read this free to access article to unlock the latest thinking that can transform your organisation into one that’s attractive to the world’s most influential customers – women.

"51% of the UK population is female but when we looked at the amount of women in business, it was down in the low 20s. As a bank, we wanted to do something that would help attract more women into business, as well as giving them more reasons to choose to bank with us. Since the start of the Women in Business Programme, we have seen a huge uplift in lending to female business customers, as well as a significant increase in female customers."
Julie Baker
Head of Enterprise and Climate Engagement and Partnerships at NatWest Group


Apart from the obvious commercial benefits of engaging with this growing lucrative market, the everywoman Customer Growth Programme imparts a more nuanced understanding of customer needs. The program will: 

  • Motivate, inspire and give confidence to your customer facing, marketing and comms teams in their dealings with existing and potential female customers
  • Minimise the frustration borne out of the disconnect that sales and relationship managers have when faced with the different behaviours of female purchasers
  • Finesse your sales processes to align with the way women want their purchasing experience to be

“The Everywoman Women in Business Accreditation Program has been instrumental in teaching our team to see, hear, understand and communicate with Women in Business clients. What I found to be exceptionally helpful was that the delivery of the program was customized to include a variety of real-life case studies and scenarios that our team members currently experience, along with the corresponding behavior changes that they can begin implementing immediately to achieve results. I would not hesitate to recommend this program to your enterprise as it has proven to be key in equipping our organization with the tools to provide an authentic gender-intelligent banking experience for our clients.”
Nikki Briggs
Head of Women In Business, ATB Financial

Officially Accredited Programme

Chartered Banker Institute

The everywoman Customer Growth Program is accredited by the  Chartered Banker Institute. Every participant that passes the Accreditation will receive a certificate from the Chartered Banker Institute and everywoman Ltd. We can work with other governing and accredited bodies relevant to each sector.

Working in partnership with

Institute of Bankers in South AfricaThe Institute of Bankers in South Africa is the sole professional body for Bankers and Financial Services Professionals in the Financial sector recognised by the South African Qualifications Authority (SAQA)

The everywoman Customer Growth Programme has been developed by everywoman Ltd. All intellectual property rights belong to everywoman Ltd and the 3rd party associate trainer contracted for the programme. Recordings of the sessions are not permitted. Delivery of the programme by trainers not contracted by everywoman Ltd is not permitted. For further details, please email [email protected] 

Contact us to find out more

To enquire about what The everywoman Customer Growth Programme can do for your business, market share and customer-facing teams, email us on [email protected] or complete your details and one of the team will be in touch.