The everywoman Relationship Builder Programme
Since 2012, everywoman has been delivering a Relationship Builder programme designed to do exactly that, by supporting your teams to understand and connect with your female customer base in a way that ensures your business can thrive through creating loyal brand ambassadors, (women are 7 times more likely to recommend a great purchasing experience), and increasing your market share and sales.
All companies can benefit by making their purchasing experience more female friendly, however, those organisations in financial services, technology, electronics and automotive can especially benefit as these sectors are called out time and time again as being a particularly bad purchasing experience for women.
Apart from the obvious commercial benefits, outlined previously, other outcomes of the everywoman Relationship Builder are:
- To motivate, inspire and give confidence to your frontline sales, marketing and comms teams in their dealings with potential female customers
- To minimise the frustration borne out of the disconnect that some salespeople can feel when faced with the different behaviours of female purchasers
- To finesse your sales processes to be in tune with the way women want their purchasing experience
To enquire about what The everywoman Relationship Builder Programme can do for your business, market share and customer-facing teams, complete your details and one of the team will be in touch.