EVERYWOMAN CUSTOMER ACCELERATOR PROGRAMME
Since 2012, everywoman has been delivering its’ impactful Customer Accelerator Program
Designed to support customer facing teams to understand and connect with your female customer base, in a way that ensures your business can thrive. Creating loyal brand ambassadors, (women are 7 times more likely to recommend a great purchasing experience) and increasing your market share and sales. All companies can benefit by making their purchasing experience more female friendly, however, those organisations in financial services, technology, electronics and automotive can especially benefit as these sectors are cited frequently for delivering a particularly bad purchasing experience for women.
Apart from the obvious commercial benefits of engaging with this growing lucrative market, the everywoman Customer Accelerator Program imparts a more nuanced understanding of customer needs. The program will:
- Motivate, inspire and give confidence to your customer facing, marketing and comms teams in their dealings with existing and potential female customers
- Minimise the frustration borne out of the disconnect that sales and relationship managers have when faced with the different behaviours of female purchasers
- Finesse your sales processes to align with the way women want their purchasing experience to be