Anita Caras is passionate about brands and the possibilities that digital media offers. Under her direction, Anita’s award winning team of research professionals are responsible for delivering best-in-class insights through media measurement, analysis and tools, creating content that generates demand, supports International revenue commitments and helps to build Yahoo’s brand equity in the media marketing space Worldwide.

Anita’s 25+ years of media experience spanning both media owner and agency roles, as well her mentorship and advocacy for inclusion and diversity has been industry recognised – being recently awarded Campaign’s 40 Over 40 2022 for making a difference in the media, tech and marketing space.

Anita currently holds the post of the company’s Global Co-Chair for Yahoo’s Women’s Inclusion Network (WIN) at Yahoo, holding leadership roles for this ERG for the last 6+ years.