Founded in 2020 by former award-winning B2B SaaS leader Simi Lindgren, Yuty® is the Google backed, proprietary AIaaS Beauty Tech solutions provider, revolutionising the beauty commerce experience and customer-brand relationships through AI powered hyper-personalisation. 

Yuty’s achievements include patent awards, and has been recognised by prominent media outlets including ITV, TechCrunch, CNN, Bloomberg and The Washington Post. Acknowledged as the “Early-Stage Beauty Tech to Watch” by Sifted and a “Beauty Game-Changer” by ELLE Magazine.