Alison Ettridge

Chief Believer and CEO, Stratigens

Alison is Stratigens CEO and Chief Believer. Alison knows that you can’t make good decisions without good data, and yet business leaders are forced to make decisions with little, or no, data at all. Alison loves helping HR Directors take data and insight to the Board so they can make smarter decisions about where to grow, where to invest and the diversity of their business; helping them to convince their leaders (turning them into Believers!). Alison has spent twenty plus years in the world of people and talent – from her first job in executive recruitment, to sales at and then into the world of talent research and intelligence, which was where she spotted the opportunity for Stratigens – to provide external context for people plans. Now five years into the journey of scaling a software and data business.