Joanna is the managing director the world-renowned Jo Hansford hair salons founded by her mother. She is proud to be celebrating 30 years of the flagship Mayfair salon and she has loved growing and developing the business with the addition of the Harvey Nichols 4th floor salon which launched in 2022. She has extensive experience in the industry and has grown the initial team of 8 to now oversee a team of 90, ensuring that the Jo Hansford brand maintains its core values of ‘consistency, professionalism, passion and expertise.’