An experienced business leader and entrepreneur, Sally is the Founder and CEO of the Ethos Farm Group of Companies including Ethos Farm Limited and Ethos Farm Incorporated, businesses which are widely recognised leaders in the field of global customer and employee experience.  

Sally’s passion for this sector comes from over two decades of working with airports, airlines, retailers, travel retailers, hospitality and leisure organisations and it is this frontline and hands-on experience that drives the belief at the heart of Ethos Farm – your employees are your biggest asset, they are the ambassadors of your brand and should be at the front and centre of organisational culture and CX strategies.    

Sally’s commitment to philanthropy is clear with accessibility, diversity and inclusion being key areas in which the Ethos Farm business excels by supporting clients to achieve more.