Emma Kay founder and CMO of WalkSafe, the UKs most downloaded safety app. WalkSafe offers a suite of digital tools from bespoke crime analysis, a business platform as well as a safety app which plots safe spaces. This year alone Emma has launched a hugely successful campaign to ‘Get Every Bud Home Safe’ with Budweiser and Englands womens football team the Lionesses, launched WalkSafe+ in Leeds city centre and helped to deploy a national survey in partnership with Women in Data. WalkSafe believes that personal safety is a basic human right and one nobody should have to pay for, this is why our app will always remain free. Our mission is simple, to make the world a safer place.