Emily studied Politics, Philosophy & Economics at Oxford University and had a brief stint as a journalist before turning her love of lingerie into a career as founder and CEO of Bluebella. Bluebella is a lingerie brand on a mission to Redefine Sensuality with the core brand principles of Strength, Fashion, Modernity and Inclusivity.  Selling internationally via ecommerce and wholesale the multi-award winning brand has a team of 40+ based out of East London. 

Emily is also a mentor and advocate of women, campaigner (see www.womenatthegarrickclub.org), mum to two and stepmum to one.