Renowned digital innovation leader Mercedes Vidal Lobato will be sharing what made it possible for her to achieve thorough digitalisation at both Ikea and Clarks. She will be candidly talking through her approach to issues such as:
- Getting an executive team to see digital as a key factor in their business strategy
- Keeping the customer at the heart of the digital strategy
- Empathetic change and implementation pathways
- Building a culture that embraces digital innovation