Selin Aria Tur is a MSc. degree electrical engineer working for CNH Industrial as their Vice President of Advanced Technologies and Innovations.

She has spent over 20 years of her professional career in developing electric/electrified vehicle powertrains, components and systems for passenger and motorsport racing cars including Formula 1 and Formula E working for Williams Advanced Engineering, Mercedes HPP and AVL.

Moving into commercial vehicle segment in 2018, her focus has been electrification of on-highway and off-highway vehicles for the first few years. In her current role, she leads overall technology development teams working on agricultural and construction vehicles.