Eleonora Harwich

Director, Newmarket Strategy

Eleonora’s work focuses on helping clients within the digital health sector with their regulatory, commerical and go to market strategies. She has deep expertise in digital health with particular focus on cutting edge technologies, like artificial intelligence, and regulation. She was previously Head of Collaborations at the NHS AI Lab. During her time at the Lab, she was responsible for the successful publication of two key reports on the evaluation of AI-enabled medical devices, and ways to develop and deploy AI-enabled medical devices across jurisdictions.  

Prior to joining the NHS AI Lab, Eleonora was Director of Research at Reform think tank where she co-authored papers on the value of healthcare data, commercial models in healthcare and the regulation of data-driven technologies. She is a member of the British Standards Institution and is currently sitting on the “Validation framework for the use of AI within healthcare” committee (BS30440).