Child’s Farm, Cheeky Chompers, Colour Celebrations and Creative Nature: If you’re a parent (and more than likely even if you’re not), you’ll no doubt recognise these household names, some of which, though conceived less than a decade ago, are already firm, award-winning customer favourites, adorning the shelves of the UK’s biggest high street and online stores. In this insightful discussion all four brands’ founders, Joanna Jensen, Julie Wilson, Deborah Ajaja and Julianne Ponan, joined the everywoman team for some serious shop talk.