What are you known for in your organisation? What do your peers remember you for? Are you top of mind for the key stakeholders you want to influence? Understanding all of this is part of ensuring your personal brand is authentic and powerful, which is a key differentiating factor for any professional today. In this session, we will pinpoint exactly what a personal brand is and why it’s so beneficial for you to craft one and build on it as you develop. We’ll then begin to authentically define your personal brand around your own workplace superpowers in an authentic way.