AN INTRODUCTION TO PERSONAL BRAND

Your ‘personal brand’ is a clear, concise and consistent way to convey to others who you are and what you’re all about. It also tells them what you’re bringing to the table that other people aren’t. Whether you think you have a personal brand or not, you are always communicating information about yourself in your values, behaviours and image.Taking control and aligning the elements that make up your unique value proposition is a powerful step – and this workbook will help you consider and create a personal brand that reflects the most accurate and authentic expression of you.