Pippa Isbell on taking risks, self-worth & raising your profile

everywomanClub member and CEO of PRco Ltd, a global PR & Digital agency, Pippa Isbell, gives us clear direction on how to be yourself and succeed.

At the beginning of her career, Pippa believed that if you do a really good job and keep your head down, people will chose you for opportunities. But now she realises, “It wasn’t true then and it’s certainly not true now! I think you can be more aware of your own worth if you keep a mental journey of your own successes, be aware of your achievements, remind yourself, make sure people who need to know, know what you’ve done and more importantly what you aspire to be.”

Ambition and power have taken on a negative connotation for women, but Pippa thinks it’s important to show outwardly that you’re looking for the next thing and want to expand and contribute. 

Pippa decided to start her own business because she thought “I could do that” when dealing with PR consultancies. She says, “I was brave enough to give it a go. You need to look out for the opportunity and go for it yourself. You don’t need to know all the answers when you start, but make sure you have a clear plan. The ship is safest in the harbour, but that’s not what it’s built for!”

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