Why adding colour to business plans can pay dividends
As health advertising agency Langland celebrated its 25th year of business, co-founder Joanna Chin shared how having clear business objectives from the start might have helped them achieve certain goals, such as global reach, more quickly.
“At the time when we started the business on the dining room table I think our sole goal was to pay the mortgage. If we’d planned earlier on I think the business would have grown quicker than it did but also I think it would have given more clarity around where the ultimate destination was going to be.”
