PlanSnap CEO, Louise Doherty on why you should fake confidence until you feel it

Louise Doherty PlanSnap

It took eight years from the moment I knew I wanted to run my own tech startup to me finally quitting my job to launch my social planning app, PlanSnap. A lack of role models and funding are two of the biggest things stopping women from starting their own businesses, but I come from a family of encouraging small business owners, and my first employer pledged to back any company I started! Others had clearly decided that I could run a company, but I turned the money down. I didn’t think I could do it because I didn’t have the skills, I c...

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