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Keeping it real

authenticity real

Authentic - ADJECTIVE

Of undisputed origin and not a copy; genuine.

‘the letter is now accepted as an authentic document’

  • Oxford English Dictionary

 

The idea of authenticity is a powerful one. Being authentic is a goal, and these days even something of a moral imperative — and it is essential to the idea of creating a personal brand. But as with all the simplest ideas, it can be deceptively complicated. How do you know what is authentic to you — rather than reactive, conditioned or transient? Is something authentic...

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