Authentic - ADJECTIVE
Of undisputed origin and not a copy; genuine.
‘the letter is now accepted as an authentic document’
- Oxford English Dictionary
The idea of authenticity is a powerful one. Being authentic is a goal, and these days even something of a moral imperative — and it is essential to the idea of creating a personal brand. But as with all the simplest ideas, it can be deceptively complicated. How do you know what is authentic to you — rather than reactive, conditioned or transient? Is something...