A ‘personal brand’ is an essential tool in modern business; a unique blend of key personal aspects such as values, behaviours, motivations, skills, image and reputation that lets people know clearly who you are and what you are all about. Consistent and authentic personal branding is one of the most effective ways to align your career to your strengths and preferences, promote yourself and allow people to clearly see the value you can bring to clients or a business. Test the strength of your current personal brand to see what kind of message you’re communicating - and find out how you could...
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