#femaleentrepreneur - Bringing a struggling company back into profit

Julianne Ponan

As the NatWest everywoman Awards marks its 15th anniversary of celebrating female entrepreneurs, hear first-hand from one of the awards' youngest winners, about what it’s like being selected and taking part from past winner Julianne Ponan, Owner & CEO of Creative Nature. 


Job Title: CEO, Creative Nature

2014 NatWest everywoman Award Winner

  • Inspired by experience of life-threatening nut allergies, takes over—aged just 22—failed ‘free from’ superfood brand.

  • Within just six months of takeover, £56,000 of the debt was paid off and business became profitable.
  • in 2014, determined to get products on supermarket shelves, Julianne approached Ocado reps at a food market and made a successful pitch.


"[The Natwest everywoman Award] gives you so much credibility behind your brand when your approaching clients, customers, anyone, it's just a perfect platform to be on "

Julianne's Award Experience 

What winning the NatWest everywoman Award did for me ...


The tipping point in my company came when ...


the most pivotal moment in my career would be ...



Female role models are incredible because ...

Know someone like Julianne who deserves to be recognised?