Amanda Cullen, Founder of Business Made Simpler on why knowing your worth generates confidence, in yourself – and in others

Amanda Cullen

Women often struggle to value themselves – and the work they do - properly. This shows up in so many ways; in how we talk about our roles, how we ask for money and in how we negotiate for what we’re worth in a situation. I learned the importance of this at an early stage in my career. I realised that I was working twice as hard (and several times more effectively!) than some of my male colleagues. Yet they were earning more than me.

I marshalled the evidence, asked for a meeting with my boss and then went in and told him that I believed I was underpaid, and why. He agreed with me. U...

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