everywoman Forum 2015: Advancing women in Technology

Event info

London Hilton on Park Lane, 22 Park Lane London, W1K1BE
17 Mar 2015 9.00am to 5.00pm

The event is being held on the day of our 2015 FDM everywoman in Technology Awards and is open to 600 women who are aspiring to become the next leaders in technology. It will feature the fore-runners in technology and everywoman experts to provide attendees with relevant, motivational and practical career advice.

Share your voice! Tell us what Technology means to you by recording a 15 second video on Instagram using hashtag #TechnologyIs. Your video will be shared on the day to 600 other women who are passionate about technology. Find out more here.

Statement of support:

“The growth of the technology sector in the UK is well-publicised. Over the last 10 years, the ICT sector has grown over three times as fast as the whole economy and contributed £106billion in 2012. We now need to hear more about the advances made by women in technology in the UK. This everywoman Forum is a splendid opportunity, both to celebrate and learn from female role models in the IT sector. I want to see all our talent in science, technology and engineering fully utilised. This is not just a business imperative; it is also a matter of fairness and that means girls and women considering all the options in these fields. The Government is also working with business, educators and civil society on the Your Life campaign to inspire young people with the full range and rewards of careers in STEM-based professions like IT and to improve the recruitment, retention and progression of women in STEM sectors.” - The Rt Hon. David Cameron MP, The Prime Minister



Registration & Coffee



Maxine Benson MBE & Karen Gill MBE, Founders, Everywoman Ltd


Advancing in Technology. “What I know….” M L Krakauer, Executive Vice President of Human Resources, EMC Corporation

As the Executive Board member responsible for the leadership and development of EMC’s 62,000 employees, ML knows what it takes to become a positive force in a technology business. She shares her principles for great leadership in this session to kick off the day.


Leading the technology revolution. In conversation with….Baroness Martha Lane Fox CBE

The UK is a hotbed of technological innovation with a wealth of career opportunities springing up for the brave and creative. So how can you make sure you’re leading the technology revolution? Lastminute.com and Lucky Voice co-founder Baroness Martha-Lane Fox CBE will share how to be a ground-breaker in technology, what motivates her, the art of the possible, and how taking risks can enrich your career.

  • Martha Lane Fox CBE
  • Interviewed by: Denise Law, Communities Analyst, Financial Times


Leadership Panel: what good leadership looks like

Leading in an ever-evolving sector can be a challenge. Discover what defines leadership in the technology sector with four of today’s senior leaders. They will uncover the skills and attributes a talented leader should possess and how you can acquire them.


  • Lakshmi Mandyam, Director of Server Systems, ARM
  • Trudy Norris-Grey, General Manager, Central and Eastern Europe, Microsoft and Chair, WISE
  • Bindi Karia, Vice President, Silicon Valley Bank
  • Elaine Montgomery, User Experience Manager & Leader, Facebook


Refreshments break


Talent panel: tomorrow's leaders

What do organisations look for in a technology leader? Our panel of HR and Talent experts reveal what they look for when promoting company leaders and the skills, experience and attributes that organisations will be looking for in the future. 

Moderator: Jackie Glenn, Global Chief Diversity Officer, EMC will set the scene for this session, sharing for 5 minutes her view on this subject, from a global prospective.

  • Tanya Channing, HR Director, Group Technology & Engineering, Worldpay
  • Karine Gourlay, Head of Solution Delivery, SSE
  • Bernice Smith, Managing Director - Global HR Business Partner, Technology, Barclays


The Importance of Mentors

Mentoring is a key skill of a competent leader and can bring benefits to both the mentor and mentee.  When done well, the relationship can be very rewarding as you learn from one another’s experience as you both develop and grow. Hear from Melissa Di Donato, Area Vice President of Salesforce EMEA and APAC, on how mentoring has impacted her working relationships and how to seek out the right mentor or mentee for you.

Moderator: Caroline Hyde, European Business Correspondent, Bloomberg

  • Melissa Di Donato, Area Vice President EMEA and APAC, Salesforce
  • Francesca Bowen, Director of Strategic Communications, Paloma & Angostura
  • Larry Hirst, Independent Chairman, Director, Consultant & Mentor
  • Polly Sumner, Chief Adoption Officer, Salesforce


Hackathon: presentation, prize giving and keynote

The technology sector is predicted to generate 46,000 jobs and a £12billion boost to the economy by 2024 so it’s important that we encourage the next generation to join the sector. On 7-8 March 2015, 50 girls aged between five and 23 will get the opportunity to play and create in the exciting world of technology at the inaugural everywoman hack hosted by Stemettes and Salesforce.

In this session you’ll see the Hackathon winners presented with their prizes and hear from Dr Maggie Aderin-Pocock, Space Scientist and Space Communicator who will speak about her passion for engaging girls into STEM careers and how you can play a part. 


  • Anne-Marie Imafidon, Head Stemette
  • Dr Maggie Aderin-Pocock, Space Scientist and Science Communicator, UCL and Science Innovation Ltd


  • Kathryn Connor, ISV Regional Manager, EMEA, Salesforce
  • Samantha Cooper, Senior Systems Engineer, EMC Corporation
  • Nina Devani, Founder, DevaniSoft
  • Nishma Robb, Head of Marketing UK&I, Google


Networking skills session

No matter what you do in life, it’s better to have support. Networking is essential for anyone looking to enjoy a successful career or grow their own business – even more so in the fast-paced world of technology. Despite its importance, networking does not come naturally to many people – if that includes you, welcome to the club. This session will give you a brief introduction to networking and there will be tasks and tips to try out during the afternoon. With 600 women at the Forum, where better to try out your new skills?




Interactive masterclasses* (pick upon booking):

    13:50 – 14.50     Session 1*     
    14:50 – 15:00     Session changeover
    15:00 – 16:00     Session 2*

Please select your masterclasses upon registration, the titles and descriptions of the masterclasses are listed below.


Closing keynote


Coffee & Networking



*Interactive Masterclasses

1.  TWO BRAINS ARE STILL BETTER THAN ONE - Debbie Golec, everywoman Expert

Science suggests that men and women’s brains are wired differently, something women in business have felt for a long time, but haven’t had the evidence to back up. This workshop will provide a scientific insight into men and women’s behaviour in the workplace; we’ll explore how to harness this difference to achieve collaboration. 

2. PRESENCE WITH A PUNCH - Ros Taylor, everywoman Expert

During this interactive session you’ll discover six categories critical to impression-making that will elevate your presence. Most of us spend time developing our professional skills, ignoring the softer skills crucial to making an impactful impression. We’ll reveal how you can embody the charisma, stance and attitude of a powerful leader.


To have a truly remarkable career you have to take charge of it, this means taking responsibility of your next steps and having a plan. Some of us expect line managers, senior management and HR to plot our progression, and while they do have a role to play, you should take the centre stage of your career – especially if you’re aiming high. Learn how to build a personal career plan to achieve your ambitions. 

4. THRIVING ON CHANGE - Zena Me, everywoman Expert

Fast-paced and ever-evolving, the technology industry is a vibrant place to work. Being on the cutting edge and keeping up with change is difficult – you need to be adaptable and cope with the challenges it can bring.

During this workshop you will learn how to build agility and resilience, helping you to strive and thrive in the exciting world of technology. Don’t simply cope with change, drive it.

Partners and sponsors
Partners and sponsors

Key Partners


EMC’s partnership with Everywoman has expanded from sponsoring the Technology Leadership Academies in 2013 and 2014 and now encompasses the inaugural Everywoman Technology Forum. The Forum will provide a greater number of women with access to the development and networking it fosters. At EMC, we are passionate about discovering and nurturing the industry’s best talent, and creating an environment in which it can thrive and achieve its potential. Importantly for us, our partnership with Everywoman provides access to networking and development events for women at EMC and across the technology sector. We are committed to offering these opportunities for women to be successful, inspired and confident. The event will offer delegates a rich and valuable agenda full of world-class speakers.


Founded in 1999, Salesforce is the Customer Success Platform and world's #1 CRM company. Salesforce has six core product lines—Sales Cloud, Service Cloud, Marketing Cloud, the Salesforce1 Platform and Wave, the Salesforce Analytics Cloud—empowering companies of every size and industry to connect with their customers in a whole new way. The Customer Success Platform, which bridges the gap between companies and their customers, today is giving companies the ability to go as fast as the evolving technology world around them.

Platinum partners


Throughout our history, IBM has demonstrated an enduring commitment to diversity and inclusion. Landmark milestones include: hiring our first professional women in 1935 and appointing our first woman vice president in 1943. Diversity and Inclusion is not just important part of our heritage but we believe it is critical to enduring business success. All organisations need diversity of skills, talent and thought. Together – this delivers the innovation our clients expect of us everyday. We are proud to be a supporting partner of the everywoman Forum 2015, as it looks to inspire our next generation of women leaders in the technology industry.

Platinum Partners


Barclays is very proud to be a platinum partner at the everywoman forum, advancing women in Technology. We are aiming to ensure that the gender diversity of our organization (51% women) is reflected in all business and function and across levels. Towards this aim, we look to provide next generation of leaders with the tools they need to progress. We hope that through this forum our women leaders have an opportunity for professional development, hear from successful role models in technology and also network with other women leaders, leading to value experiences and insights. Barclays remains committed to building a gender balanced organisation.

Gold Partners


At Fujitsu we believe in the power of difference to create a better future for everyone and are proud to support the FDM Everywoman Technology Awards. Whilst we are already exceeding the Industry average in the percentage of women we employ we continue to champion the advancement of women both within our Industry and Fujitsu. The FDM Everywoman Technology Awards are a great way to showcase the talented and inspirational women within our Sector and demonstrate the vast impact being made by women in the world of technology. Everywoman enables us to empower women in the workplace and inspire those in education to achieve their career goals by celebrating our values and differences.


SSE is currently driving large scale IT transformational change. We are benefitting from gains in innovation and creativity by encouraging difference in our IT projects. Difference based on experience, industry background, age, thinking style and gender. Whilst across the energy industry we have an above average female representation, the industry average itself is low. We are committed to ensuring IT at SSE is a rewarding and exciting place for men and women to grow and progress their career; in an industry that really matters. We are proud to help sponsor the Technology Forum.

Silver partner

Alexander Mann Solutions

As a global company, BP aims to have a workforce that is representative of the societies in which we operate. We work to attract, motivate, develop and retain the best talent from the diversity the world offers; our ability to be competitive and to thrive globally depends on it. We believe success comes from the energy of our people, who live our values of safety, respect, excellence, courage and one team, to create an inclusive working environment where everyone can make a difference and give their best. BP is proud to sponsor the everywoman Forum: Advancing women in technology.


At Deloitte, we create unrivalled opportunities for our people to build successful careers that meet their aspirations as well as deliver for our clients. We nurture the talent of the future. We believe that an inclusive environment that embraces difference is crucial to our firm’s success, both in terms of attracting and retaining the best people and enabling us to provide innovative solutions to our clients’ most complex issues. Our leadership is committed to taking meaningful steps to having male female balance at all levels and Deloitte’s involvement with the everywoman technology leadership academy enables us to engage with some of the brightest women in technology.

Virgin Media

Lorien is a specialist IT recruitment consultancy and solutions provider. We take pride in assisting our clients to build gender diverse workforces that will innovate the technology of the future. Working closely with our clients we become a long term, trusted partner. We understand individuals and organisations, their needs and ambitions, career objectives and business goals. As a proud sponsor of the everywoman Forum: Advancing women in Technology, Lorien recognises the amazing contributions that women in technology have made and are committed to attracting and retaining talented women wishing to pursue a rewarding career within this ever evolving sector.


VocaLink is an international payments partner relied on by financial institutions, corporates and governments to provide high availability and resilient payment solutions. People are our most vital asset and we recognise and appreciate the value that experienced and engaged professionals bring to our organisation. As a committed diversity champion, we are very proud to be a sponsoring partner of Everywoman, working together to provide the next generation of leaders with the tools they need to progress in their careers. We strive to create a workforce that reflects the diversity of the communities in which we operate.

Silver Partners


Equiniti keeps things running smoothly behind the scenes for some of the best-known brands and public sector organisations in the UK. We achieve this by nurturing our entire workforce in an inclusive and challenging environment. However, achieving a better balance between male and female employees, particularly at a senior level, continues to be a key priority for us. Understanding that women need to drive their own career trajectory, we hope that everyone who attends the everywoman Forum: Advancing women in Technology goes away with a renewed confidence for their future. We’re really pleased to be able to support the Forum and look forward to meeting some like-minded ladies. Remember, your business needs you!

Thomson Reuters

Thomson Reuters is the world’s leading source of intelligent information for businesses and professionals. The diversity of our talents, ideas and experiences is our true strength at Thomson Reuters. That’s why we foster an inclusive workplace where all employees are valued and have the opportunity to reach their full potential. We strengthen our culture of inclusion through a variety of strategic initiatives some of which are targeted specifically at women, including the Women @Thomson Reuters network, the Women’s Advisory Task Force and development opportunities designed to promote Women in Leadership. Supporting everywoman is an important part of giving our network members access to skills and development to allow them to be the best they can be.

Bronze Partners


Boots’ ambition is to the be the world’s best Pharmacy led Health and Beauty retailer, making our customers feel good. To achieve this we need to constantly delight our customers, exceeding their expectations, which are changing rapidly across all our business areas (retail, pharmacy, opticians). We are therefore investing in large and exciting technology programmes across our business to transform the way we interact with our customers and provide the right tools for our colleagues. We have some exciting and challenging roles in Boots IT and are keen to attract the best talent in the industry. We embrace diversity and are therefore delighted to sponsor the Everywoman Technology Forum this year.


BCS, The Chartered Institute for IT, promotes wider social and economic progress through the advancement of information technology science and practice. We serve over 75,000 members and bring practitioners, academics, government and industry together to share knowledge, shape public policy, promote new thinking, inform the design of new curricula and inform the public. With 1500 members, our BCS Women group offers a range of opportunities, services and support to women working in technology, related professions and students.


techUK represents the companies and technologies that are defining today the world that we will live in tomorrow. More than 850 companies are members of techUK. Collectively they employ more than 500,000 people, about half of all tech sector jobs in the UK. We are committed to increasing the number of women in leadership positions in technology businesses.

Hackathon Host Partner

Campus London

Media Partner

Computer Weekly

Computer Weekly stands out from the many technology news websites on offer through its unique history, extensive reader community and in-depth coverage of the issues, challenges and trends facing today’s IT leaders. Computer Weekly provides the latest news and analysis through its website and 200,000-subscriber weekly digital magazine, as well as award-winning and exclusive premium content; a dedicated monthly magazine for European IT leaders; independent research studies; and the CW500 Club’s exclusive networking events for senior IT managers. From being the world’s first weekly IT newspaper in 1966, to today’s multi-platform digital publication, Computer Weekly continues to reach millions of IT decision-makers in the UK, Europe and the rest of the world.

Strategic Partners

BBC Academy
Tech Partnership
We Are The City