Susan Allen is Co-founder and Chief Brand Officer of Here We Flo, a rapidly growing B Corp with big ambitions and an impressive roster of advisors and investors from Graze, Charlotte Tilbury, Unilever, L’Oreal and more. Susan grew up in Boston, Massachusetts, and received her B.A. in communications and legal studies from the University of Massachusetts Amherst. After three years at a healthcare policy nonprofit in Boston, she moved to New York City to join George Soros’ philanthropy, the Open Society Foundations. While working there Susan completed her masters degree in management at the London School of Economics in 2015. She then relocated to London permanently to lead the Foundation’s work on diversity, equity, and inclusion.

After meeting Tara Chandra, the two launched Here We Flo with a Kickstarter campaign in 2017 and the brand has been shaking up the personal care category ever since, with a purpose-driven, sustainable period care and sexual wellness range that offers “shamelessly natural care for life’s messiest moments”. Here We Flo is on a mission to challenge shame and disrupt the period, bladder, and sexual wellness markets with organic and vegan products, including tampons, pads, reusable period underwear, condoms and more!

Susan has most recently been recongised as a 2023 Glossy Future Leader in the Wellness category. She resides in London with her husband and two children.