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Tracy Weir, Senior Vice President at CACI

Tracy Weir

Never assume your great work has been noticed. Always ask for what you want.

Tracy leads CACI’s Integrated Marketing Group, which works with data and technology to help leading consumer brands acquire the right customers and engage with them effectively to drive value.

When Tracy joined the data industry, it was in its infancy and she has been seen it transform, becoming an exciting world where Big Data and AI are creating endless possibilities.

Tracy studied Biology at Imperial College and holds a Diploma in Marketing.

Top tips

  • Keep learning and developing your skills so that you stay relevant as the market changes.
  • Recognise that everyone wants to do a good job and the role of a leader is to create teams where we take advantage of every individual’s strengths.
  • Keep a sense of perspective in business and create an environment where work is fun
  • Put formal processes in place for sharing information in your organisation, but also take every informal opportunity to talk to people in your team.
  • Many of us are not natural networkers but recognise that it is part of the job. If in doubt, open up the conversation with some simple questions.

 

the most valuable piece of advice SOMEONE HAS GIVEN YOU

When you are busy don’t try and do everything – prioritise 3 key goals and make sure you achieve them.

Your key piece advice to someone looking to progress

Never assume your great work has been noticed. Always ask for what you want.