Each of us are unique - be proud of that and what you can bring to the world.
Torie started her career as a TV producer responsible for global formats including Pop Idol, 8 out of 10 Cats and Farmer Wants A Wife, with stints at 19 Entertainment working with talents such as the England Football Team and The Beckhams. She founded Rockabox in 2007 (rebranded to Scoota) and became the global leader in rich media programmatic distribution and content creativity, TV production and digital ad distribution.
During this period Torie and her business partner raised £14m investment, one of the largest by a woman in adtech. Torie is a Winner of Everywoman’s Technology of the Year in 2015, Guinness Book of Records Holder for Marketing, Scoota Board Member, Advisory Board Member to Coode Associates and TheirWorld, a trained coach, Ned for Women’s Network for EY and holds an honorary doctorate from Southbank University Business School.
- Leadership: Be clear, communicate, be fun and treat people the way you would like to be treated.
- Resilience: It's important to remember that decisions in business that seem personal are very often not. Women are very good at turning on themselves and feeling 100% responsible for outcomes and behaviours. We are not. This has been a learning curve for me and has helped with my resilience over the years.
- Communication: Be clear, be focused, make things easy and ask for help when you need it.
- Networking: Making friends, be interested in people around you, investing time and energy into professional friendships is key to building an unbeatable network.
- Personal Brand: Be yourself.
Best piece of advice I have been given
Be interesting and be interested.
Key Advice for someone looking to progress
Establish what a business or organisation needs, what will make it sharper, more successful and look for a solution? Spend time thinking your idea through, research, test it out and then present it to key personnel once you really understand what it can do and how it can solve the problem. Promotion and advancement will come as a consequence of demonstrating this kind of thinking, doing and behaviour.