Sue James, CEO & Founder of Media & Brand Consultancy Sue James Ltd

Sue James

It’s about attitude, not age - having the right mindset leads to success.

Sue James has over 30 years’ experience working in the media industry and was the award-winning editorial director of woman&home, the UK’s leading consumer title for 40+ women, and a senior executive at TimeInc (UK).

Now she runs her own media and brand consultancy, Sue James Ltd, advising clients from all sectors - especially retail, health and wellbeing - about brand marketing, content creation and customer engagement. Her belief is always to put the customer at the centre of everything you do, knowing what they want before they even want it!

Sue is a consummate communicator and has an astute understanding of the needs and aspirations of women globally, having herself worked in the USA, Europe and South Africa. She is passionate about mentoring and has helped, encouraged and inspired women of all ages throughout her career. Sue works with and is a long-term supporter of everywoman in order to help continue advancing women in business. Sue is also on the board of Sport England and a trustee of the National Centre of Circus Art.

Top tips

  • If you have a ‘can-do’ attitude everything really is possible. Don’t be defined by your age - that’s just a number on your passport.

  • Remain curious and openminded even if it takes you outside your comfort zone. Being open to new ideas will take you forward.

  • Networking is key but be genuine and support other women as you expect them to support you.

  • Find something you’re passionate about, have a vision and success will follow.

  • In the ever-changing business world, it’s important not to be pigeonholed. Think about your key strengths but also how you can up-skill and constantly learn more.