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Jo Edwards, Commercial Director at V12 Retail Finance

Jo Edwards V12 Retail Finance Secure Trust Bank STB

Don’t let fear of failure hold you back, how likely is the worst case scenario to happen? Ask for what you want, apply for the job, make the big decision!

Jo Edwards has been in Financial Services for 15 years, having started out in her first role after university in a call centre environment and is now the Commercial Director for a fast growing firm in Cardiff. Jo has responsibility for driving all new commercial opportunities for V12 Retail Finance, who are owned by Secure Trust Bank.

Jo acts as a trustee of Shelter Cymru and is also a NED to a local Marketing & PR firm helping them with their strategy, resourcing and performance management. Jo is a true believer in developing talent and acts as a mentor for women in hers and others businesses.

In 2016, Jo was instrumental in winning Best Lender for her work at Nemo Personal Finance in the Loan Talk awards.

Top tips

  • Ask the question- our own lack of confidence can hold us back occasionally, but you are in that meeting for a reason. People will want to know your thoughts, advice or input. So be brave and ask the question.
  • Seek out feedback/coaching/external mentors – I have grown the most when I have had help looking at challenges with a different viewpoint
  • Think as your role- it’s often easier to make a difficult decision, or ask for what you want if you think as your role. What would the Head of IT do in this situation, what resource would they need etc?
  • Be yourself- after pretending to be someone I’m not in my first line management role,  I am now my true authentic self
  • Resilience is key as you move up the career ladder, company’s value those who keep calm and do not overreact. By keeping things in perspective you will help yourself and others in difficult situations.

ONE KEY PIECE ADVICE

Don’t let fear of failure hold you back, how likely is the worst case scenario to happen? Ask for what you want, apply for the job, make the big decision!