The Brand of the Future Sponsor
The White Company is delighted to sponsor the newly created Brand of the Future Award. Introduced in NatWest everywoman’s 13th year, the award will recognise a stand-out company from those shortlisted amongst the finalists. Judged by The White Company, the Brand of The Future award will be presented by founder Chrissie Rucker, MBE, to a brand that demonstrates huge potential for growth.
This year, The White Company is celebrating its 21st anniversary. What began as a small mail-order concept for beautifully designed, affordable home accessories (mainly in white) has become a hugely well-recognised and respected brand. Today, The White Company has grown into one of the most-established multi-channel retailers nationally, with a strong international presence.
Chrissie Rucker and The White Company passionately believe in everywoman’s invaluable support of women in all aspects of business life, helping them to achieve their full potential. Still at the heart of the business today, Chrissie is a dedicated working mum with four children.