Through an evolving relationship with everywoman, NatWest has helped their employees better understand the different motivations and challenges facing female business owners. But they soon discovered something else ― that women in business were an important emerging market.
Only a third of top jobs in the UK are held by women. Determined to buck the trend, Virgin Media is committed to achieving 40% women in leadership positions by 2018. In this revealing case study, the telecoms giant shares how its initiatives have moved the organisation closer to realising that dream.