Dear all I am presently product developping an item which is made from recycled material under fair trade standards. Thus I am soon to approach potential buyers. I would like to hear from anyone who has experience in approaching potential buyers/stockists within the fair trade sector and can tell me how approaching smaller companies compares to the mass retailers?
How did you go about it and what mistakes have you made and/or what has worked for you that would help myself and others who are approaching this route?

Your sharing of experiences and expertise will be much appreciated as I am conscious that getting it right first time is quite crucial for a positive outcome. Thank you