Highly Effective Start-Ups know the market they are in, so they are able to identify the gaps (the need) and position their product or services to fill that need.

Highly Effective Start-Ups link their marketing objectives to the needs of their business and develop their marketing strategies to meet these objectives so they can measure the success of their marketing and the return of investment.

Highly Effective Start-Ups spend time developing their business messages. They can concisely explain what their product or services do, why there is a need for it and why it would be beneficial to their customers.

Highly Effective Start-Ups identify their target audience and understand how to communicate with them and stay focussed on targeting them.

Highly Effective Start-Ups understand the different marketing disciplines, they know when best to use them and embrace traditional, digital and social marketing.

Highly Effective Start-Ups allocate time and appropriate resources to developing and implementing their marketing plan.

Highly Effective Start-Ups recognise that marketing is not a one-off activity that can be turned on and off and left alone for a couple of months. They understand that for marketing to be effective and beneficial to their business growth, it has to be sustained over a significant period of time.

To get your marketing right why not attend one of Start-Up PR's workshops - www.startup-pr.co.uk