Speaker Bio
Sarah Baskcomb
Sarah has been defining and translating brands through all aspects of communication for over 20 years. She started her career at Miss Selfridge and Warehouse where she was responsible for identifying and reconnecting the brands to their key values in order to revitalise their identities and visual handwriting.
Moving on to the world of luxury, as Group Marketing Director of the MW Group, she was instrumental in repositioning both the ‘Watches of Switzerland’ and ‘Mappin & Webb’ brands (whilst also gaining a particular fondness for diamonds and luxury timepieces!).
In 2002, she joined Fat Face as Brand Communications Director supporting the founders to realise their dream of creating a successful high street brand. Key achievements included: store design and opening of 150 stores across the UK including the launch of the brand’s first active lifestyle concept store in Exeter and more recently a brand new repositioning concept in Brighton; growth of the direct channel business from (-£400K) to £7m; development and launch of four licensed categories (watches, sunglasses, luggage and sporting hardware).
Sarah has recently set up her own brand consultancy which continues to capture the emotional spirit of brands and translate them into a clear customer proposition ensuring that the customer experience has an emotional spirit which differentiates it from others.
Moving on to the world of luxury, as Group Marketing Director of the MW Group, she was instrumental in repositioning both the ‘Watches of Switzerland’ and ‘Mappin & Webb’ brands (whilst also gaining a particular fondness for diamonds and luxury timepieces!).
In 2002, she joined Fat Face as Brand Communications Director supporting the founders to realise their dream of creating a successful high street brand. Key achievements included: store design and opening of 150 stores across the UK including the launch of the brand’s first active lifestyle concept store in Exeter and more recently a brand new repositioning concept in Brighton; growth of the direct channel business from (-£400K) to £7m; development and launch of four licensed categories (watches, sunglasses, luggage and sporting hardware).
Sarah has recently set up her own brand consultancy which continues to capture the emotional spirit of brands and translate them into a clear customer proposition ensuring that the customer experience has an emotional spirit which differentiates it from others.